Soho Desert House Sponsored by Bacardi – Coachella 2014

by Alyssa Ramos

The feeling of prestige and exclusivity you get when you stroll into any Soho Residence was completely replicated at the pop-up Soho Desert Residence at a private estate in La Quinta through Coachella final weekend for the second year in a row. Sponsored by Bacardi, the House supplied members and invited guests every thing they could possibly require to relax and recoup from the desert festivities, from specialty cocktails delivered poolside, to massages in private rooms in the property.

Upon arrival to the secret location, we were provided custom made leather bands that bore the iconic Soho Property square logo, and essential a metal clamp to close about our wrists. “Fancy.” I said to the fabulous Prada-loafer-wearing guy checking us in, “Yeah, we figured paper or plastic bands weren’t proper for Soho Residence.” He replied proudly.

We followed the completely manicured pathway through two empty horse pastures, up to the marble stone actions of the home. We passed by way of the front gates to come across the exact scene I would count on to see on a very good Sunday in the Hamptons, with the addition of custom created flower headbands and desert mountains as a back drop.

Right after settling by the pool on Bacardi branded towels, we watched as guests indulged in a myriad of distinct activities from ping pong, to picnicking on the lawn, to riding in the swan-shaped paddle boat on the lake. Every thing was fantastic, as it ought to be at Soho Residence, and soon any achievable care in the world was melted away.

Brunch was served in celebration of Tom Windish’s 10 years of his independent booking agency, and was attended by a mix of his invited guests and artists that he represents such as Katy Perry, Diplo, James Blake, Poolside, Future Islands, Bonobo, Sam Smith, and Aluna George. Sadly we had to head back household to LA, but those still in the desert lucky sufficient to be wearing their custom created leather wristbands enjoyed a closing party at Soho Desert Property with an impromptu DJ set by festival performers Flight Facilities.